Job Description

BACKGROUND AND CONTEXT
The Ministry of Agriculture and Irrigation (MoAI) serves as the lead government institution responsible
for formulating, coordinating, and overseeing agricultural policies, strategies, and programs in support
of the country's food security, rural development, and economic transformation agenda.
In fulfilling its mandate, the Ministry actively engages with a wide array of international development
partners, donors, United Nations agencies, multilateral financing institutions, and regional bodies
including but not limited to donors, UN Agencies, development partners, regional organizaitons,
I/NGOS, Union as well as bilateral and miltilataral partners. These engagements encompass highlevel policy dialogues, sector coordination platforms, knowledge sharing, resource mobilization
campaigns, joint programme design, and investment conferences.
To support these activities and uphold its standing as a credible, technically capable institution at
national and international levels, the Ministry requires continuous design and production of highquality knowledge products and communication materials. These include sector strategies and policy
documents, investment portfolios and project cards, concept notes, proposals, programme
documents, conference presentations, booklets, publications, annual reports, and visual
communication assets.
The volume, diversity, and quality expectations of this content demand a dedicated, highly skilled
professional who combines deep understanding of agriculture and the productive sector with mastery
of international standards in document design, visual communication, and knowledge management.
The Ministry therefore seeks to engage a Design Specialist to be embedded within its core technical
teams and serve as an integral part of ministry working groups.
02 OBJECTIVE OF THE ASSIGNMENT
The overarching objective of this assignment is to provide the Ministry of Agriculture and Irrigation
with a dedicated, high-calibre Content Development and Design Specialist who will:
▸ Produce professional, visually compelling, and internationally benchmarked knowledge
products and communication materials that reflect the Ministry's technical credibility and
institutional excellence.
▸ Work as an embedded team member within relevant Ministry directorates and working
groups, ensuring deep contextual understanding of programmatic needs and enabling rapid,
accurate delivery.
▸ Support the Ministry's international engagement agenda by developing materials that meet
the expectations of global development partners, donors, and peer institutions. Content of
these materials are developed by the Ministry’s technical personal.
▸ Translate complex agricultural and development sector data, narratives, and policy content
into accessible, engaging visual and written communications.
▸ Contribute to knowledge management and institutional memory by maintaining a structured
repository of reusable design templates, style guides, and content assets.
MINISTRY OF AGRICULTURE AND IRRIGATION
Terms of Reference — Content Development & Design Specialist OFFICIAL DOCUMENT
Ministry of Agriculture and Irrigation Page 3
03 SCOPE OF WORK AND KEY DELIVERABLES
3.1 High Level Content Visualization:
The Specialist shall draft, edit, design and finalize the following categories of written content, working
closely with the relevant technical teams (All content are developed by respective technical teams):
▸ Policy, Strategy & Legal Documents: Fully Designing, formatting, and layout design of
sector policies, laws, national strategies, investment booklets, regulations, and directives to
conform to government standards and international norms. These include redesigning existing
documents.
▸ Project Documents & Programme Proposals: Full design and layout of project documents
including logical frameworks, results matrices, budget narratives, and supporting annexes for
donor submission or government approval.
▸ Concept Notes: Designing of visually compelling concept notes for resource mobilization
initiatives, partnerships, and programme proposals targeting international and domestic
partners with visual elements such as graphs, infographics, illustrations, graphics and
appealing data visualization.
▸ Investment Project Cards & Factsheets: Preparation of structured, visually appealing oneto-two page profiles for individual investment projects and programmes, suitable for donor
briefings and conferences.
▸ Annual Reports & Sector Reviews: Design and production of comprehensive annual and
periodic reports documenting Ministry achievements, post-conference reports and meetings,
annual ministry performance reports, sector performance data, and strategic priorities.
▸ Booklets & Brochures: Preparation of thematic booklets, monthly newslatters, outreach
information brochures, posters, and knowledge products for distribution at events, partner
meetings, social media, and public platforms.
▸ Articles, Briefs & Talking Points: Designing of policy briefs, technical articles, op-eds,
media statements, and key messages for ministerial-level communications and international
forums for publications and email marketing.
3.2 Design and Visual Communication
The Specialist shall apply international standards of visual communication across all materials,
including:
▸ Presentation Design: Development of high-impact PowerPoint and equivalent presentations
for conferences, donor meetings, cabinet briefings, and sector reviews, incorporating data
visualizations, infographics, photography, and structured narrative flows.
▸ Infographics and Data Visualization: Creation of custom infographics, charts, graphs,
maps, and visual summaries that translate complex datasets and program information into
accessible, compelling graphics.
▸ Publication Layout: Professional typesetting and design of reports, manuals, frameworks,
and publications adhering to institutional and international typographic and design standards.

▸ Photo and Illustration Integration: Sourcing, selection, editing, and integration of highquality photography, icons, and custom illustrations relevant to agriculture, food systems, rural
development, and the productive sector.
▸ Brand Developemnt and Consistency: Overhault the Ministry’s branding materials (Logo,
letterheads…etc) and develop brand guidelines. Ensure Maintenance of consistent Ministry
branding, colour palettes, typography, and visual identity standards across all materials;
development and periodic update of a Ministry Style Guide.
▸ Template Development: Creation of reusable, editable templates for all recurring document
types to enable rapid production with quality consistency.
3.3 Engagement and Collaboration
▸ Participate actively in Ministry working groups, drafting teams, and inter-directorate task
forces relevant to the content being produced.
▸ Attend technical meetings, workshops, and planning sessions to capture content requirements
directly from subject matter experts.
▸ Coordinate with communications units, project management teams, and senior management
to align outputs with strategic priorities and deadlines.
▸ Liaise with international partners' communication and documentation teams where joint
publications or co-branded materials are required.

5.3 Technical Skills and Competencies
The following technical skills are required or considered advantageous:
REQUIRED — Design & Production Tools STRONGLY PREFERRED — Additional
Capabilities
▸ Adobe InDesign (publication layout)
▸ Adobe Illustrator (vector graphics &
infographics)
▸ Adobe Photoshop (image editing)
▸ Microsoft PowerPoint (advanced presentation
design)
▸ Microsoft Word & Excel (advanced
formatting)
▸ Canva Pro or equivalent cloud design
platforms
▸ Data visualization tools (Datawrapper,
Flourish, Tableau)
▸ GIS mapping or spatial data visualization
▸ Video/motion graphics production (Premiere
Pro, After Effects)
▸ Web-based content management or epublication platforms
▸ Photography and field documentation
5.4 Knowledge and Language Requirements
▸ Familiarity with the working modalities, documentation standards, and communication
requirements of international development organizations (UN, World Bank, African Union,
bilateral donors).
▸ Excellent command of written and spoken of English is mandatory; knowledge of additional
languages (Arabic) is an advantage.
5.5 Personal Attributes and Professional Conduct
▸ Exceptional attention to detail and commitment to quality; zero tolerance for errors in final
deliverables.
▸ Ability to manage multiple concurrent assignments under tight, non-negotiable deadlines
without requiring significant supervision or repeated revision cycles.
▸ Proactive, solutions-oriented work ethic; ability to anticipate content needs and propose
creative approaches.
▸ High level of discretion and professional confidentiality with respect to government documents
and sensitive institutional information.
▸ Strong collaborative spirit and ability to integrate seamlessly within diverse, multidisciplinary
government working groups and technical teams.
▸ Adaptability to evolving priorities and dynamic workloads typical of a ministry environment with
active international engagement.

06 SELECTION CRITERIA AND EVALUATION FRAMEWORK
Applications will be evaluated through a competitive technical assessment process. The following
weighted criteria will be applied by the Evaluation Committee:
Evaluation Criterion Weight
A. Relevant professional experience in content development and design 30%
B. Agriculture / productive sector knowledge and contextual understanding 10%
C. Previous work and Portfolio quality — design standards, diversity of output
types, visual sophistication 35%
D. Technical assessment / practical design test (shortlisted candidates only) 15%
E. Interview performance — communication, sector knowledge, problem-solving
approach 10%
TOTAL 100%
A minimum qualifying score of 80 out of 100 points is required for a candidate to be considered for
contract award. The Ministry reserves the right to conduct a practical design assessment for
shortlisted candidates prior to the interview stage.
NOTE ON SALARY — NO FINANCIAL SCORING APPLIES
This position is a direct employment engagement. There is no predetermined budget ceiling against which
salary proposals will be scored. Candidates are required to declare their expected monthly gross salary in
their application solely for administrative planning purposes. Salary expectations will not influence technical
evaluation scores in any way. Following the identification of the top-ranked candidate based entirely on
technical merit, the Ministry will enter into salary negotiation with that candidate, benchmarked against the
candidate's qualifications, experience level, and applicable Ministry pay scales. If an agreement cannot be
reached, the Ministry will proceed to negotiate with the next-ranked candidate.

Experiences and Qualifications

Skills Required

Attachment

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